Mobile Marketing Series: Text to Win Contests

Everyone loves a contest. When you couple one with the popularity of texting, it offers the you, the business owner, a win-win situation. In the mobile marketing industry it’s called Text to Win, or Mobile Sweepstakes. One of the most effective marketing techniques available to business owners today is Text Message Marketing – sending special…

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Mobile Marketing Series: Mobile Coupons And How To Use Them

The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait for the printer, the newspaper, or the radio to get…

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Creating User Profiles for Better Marketing

It’s important to establish who are your customers so you can help them accomplish their goals as they interact with your business. We usually call this process User Profiling, but you may also have heard it called Buyer Profiles, or User Personas or Customer Profiles. What is a User Profile? A user profile helps you…

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Setting Marketing Priorities for Your Business

Once you have defined your brand, and created your user profiles… then what? Your users’ goals are important (first and foremost) but YOU have goals, too, right? You have to have a plan for how to get your brand, your users’ goals and YOUR goals to intersect. But how to do you begin prioritizing what you…

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Adwords Campaign Costs Are Affected by Website Design

Last year, I came across a luxury clay tile roofing manufacturing company who was spending upwards of $5,000 a month on their Adwords campaign. The ads themselves were very well written. In some ads, the copy spoke of a specific type of clay tile along with cost and a call to action. In others, a…

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Competitive Analysis: Who are you up against?

It was the last day of Christmas break 2014. We’d played every board game in the house, reached level four of Harry Potter Quidditch, read approx. 47 books, fashioned together clothespin people, had a box-jumping competition and made cookies. It was pouring outside so we were stuck in the house, searching for something to do.…

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