Last year, I came across a luxury clay tile roofing manufacturing company who was spending upwards of $5,000 a month on their Adwords campaign. The ads themselves were very well written. In some ads, the copy spoke of a specific type of clay tile along
It was the last day of Christmas break 2014. We’d played every board game in the house, reached level four of Harry Potter Quidditch, read approx. 47 books, fashioned together clothespin people, had a box-jumping competition and made cookies. It was pouring outside so we
The first question you have to ask yourself when building the sales funnel is “How am I going to attract my ideal customer?” We like to say you’re attracting your community. Just like in your hometown, you have a community of people who are physically near
In the previous post in this series about the sales funnel, we talk about attracting your community through the use of Blogging, Social Network Publishing, PPC Campaigns and Traditional PR. It’s great that now this person knows who you are, but they’re still just a face in the crowd.
We often talk about how internet marketing affects the sales funnel. But maybe you’re the person asking, “What IS a sales funnel and how can I use it to increase sales for my business?” In this series, I’m going to walk you through a sales
Here’s a real life example of how segmenting users can help you present options to get them what they’re looking for as quickly as possible.