What Is A Sales Funnel?

We often talk about how internet marketing affects the sales funnel. But maybe you’re the person asking, “What IS a sales funnel and how can I use it to increase sales for my business?” In this series, I’m going to walk you through a sales funnel diagram and show you how to use internet marketing to build a sales funnel.
What is a Sales Funnel?

What is A Sales Funnel?

A sales funnel is a tool for visualizing the path a customer takes towards conversion. In general, that path looks like attracting those who are unfamiliar with your business, engaging those who are, educatingthose who are considering a purchase, converting those who are ready to make a purchase, andremembering those who have already made a purchase. The strategies we use for each part of the sales funnel are listed below.

What are the Stages of the Sales Funnel?

Community

  • Blogging
  • Social Network Publishing
  • PPC Campaigns
  • Traditional PR
  • Attract

Crowd

  • Landing Pages
  • Calls to Actions
  • Forms
  • Engage

Committed

  • CRM and Sales Floor Integration
  • Email
  • Automation and Drips
  • Educate

Customers

  • Surveys
  • Targeted, Transactional Content
  • Social Monitoring
  • Ecommerce + Product Promotion
  • Convert

Core

  • Referrals
  • Resells
  • Remember

How would you rate your business on a scale of 1-10 for your internet marketing sales funnel? Do you have these bases covered? Over the next five days, we’ll cover each one of these steps in the sales funnel so you can not only answer the question, “What is a sales funnel?” but know how to start building yours.

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