Law Firm Branding Workshop Case Study

We offer a solution for companies who have a misdirected message to market match. In our branding workshop, we help clients define their brand, users, users’ needs and goals, and the best ways to deliver solutions for those needs in ways that can be measured. Last year, a law firm approached us for a redesign…

Mobile Marketing Series: What Are “Mobile” Keywords?

As a business owner, you may feel like you’re finally getting a handle on all of the internet lingo – domain name, SEO, landing page, URL, Adwords, and on and on. You may deserve a break, but don’t go to sleep because mobile marketing has arrived, and it’s bringing a whole new set of terms…

Mobile Marketing Series: Text to Win Contests

Everyone loves a contest. When you couple one with the popularity of texting, it offers the you, the business owner, a win-win situation. In the mobile marketing industry it’s called Text to Win, or Mobile Sweepstakes. One of the most effective marketing techniques available to business owners today is Text Message Marketing – sending special…

Mobile Marketing Series: Mobile Coupons And How To Use Them

The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait for the printer, the newspaper, or the radio to get…

Creating User Profiles for Better Marketing

It’s important to establish who are your customers so you can help them accomplish their goals as they interact with your business. We usually call this process User Profiling, but you may also have heard it called Buyer Profiles, or User Personas or Customer Profiles. What is a User Profile? A user profile helps you…

Setting Marketing Priorities for Your Business

Once you have defined your brand, and created your user profiles… then what? Your users’ goals are important (first and foremost) but YOU have goals, too, right? You have to have a plan for how to get your brand, your users’ goals and YOUR goals to intersect. But how to do you begin prioritizing what you…