The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait
It’s important to establish who are your customers so you can help them accomplish their goals as they interact with your business. We usually call this process User Profiling, but you may also have heard it called Buyer Profiles, or User Personas or Customer Profiles.
Once you have defined your brand, and created your user profiles… then what? Your users’ goals are important (first and foremost) but YOU have goals, too, right? You have to have a plan for how to get your brand, your users’ goals and YOUR goals to