Starting a blog is a lot like having a home. The whole point of having a home is to provide a place where your family and friends can relax, be themselves, and grow together. From the firepit in the backyard where you toast marshmallows in the fall, to the guest room with the fluffy pillows where friends sleep when they stay the weekend, to the fridge stocked full of healthy food and cold drinks – we do it so we can create a place for real community.
Your blog is the same way! And that’s true whether you’re using it for a personal blog, or for business. Your blog is an opportunity to share with others who you are and what you’re about. In the process, you create a place where your readers grow closer to you, and to one another.
But before you can do any of that, you’ve got to build the house first! And building a website is a LOT like building a house.
The land for your house = hosting
The first step in building any house is to purchase the land where the house will be built. You may be in the search for the best web hosting providers for Canada based companies. There are so many different places to buy your ‘land’ on the internet, finding the best one is a tricky task. If your website is your house, then the “land” your website sits on is called “hosting.”
You might hear terms like the cloud, servers, cpanel hosting and more thrown around when talking about hosting. It can be a little confusing, so I’m going to break it down for you.
The files which comprise your website have to live on a computer somewhere that’s accessible to the entire internet. Your computer at home, and your internet connection, can’t really support that very well. Computers that can are called servers, and hosting companies provide servers. So, to have a website accessible to the world, you need a hosting company. There are many hosting companies out there, Bluehost and HostiServer are just a few, but how do you know which hosting site is the best for you?
What hosting company should I use?
Great question! I’m wild about WPEngine’s Managed WordPress Hosting.
Right now, you can get WPEngine’s Startup plan for just $35/month. The Startup plan is great for someone just starting their website or blog.
You might have seen other companies offers hosting for $4/month, or even $20/month, but there are a few things you get with WPEngine that you’ll never get with the others, that make WPEngine 100% better.
Years ago, when you bought hosting, you also had to install WordPress manually. That involved downloading the files from WordPress.org, creating a database on your hosting account, editing the wp-config file to match your database credentials…
Yeah. I know. For those who are technically-minded, it wasn’t too hard. For those who are even the least bit scared of coding…it was enough to stop them in their tracks.
Then some hosting companies started offering a one-click install of WordPress. WordPress, along with lots of other softwares, could be installed on your hosting account with just the click of a few buttons.
That was a step forward, but the hosting account wasn’t specifically FOR the software WordPress. And, once you installed WordPress, then you had to concern yourself with installing a backup solution, and security monitoring, picking out a great theme, keeping it all up to date… there was so much to do!
WPEngine saw the need for specialized hosting just for people using WordPress. They were the first to offer what’s called “Managed WordPress Hosting.”
So what’s so different about WPEngine’s Managed WordPress Hosting?
For starters, when you purchase a hosting plan, you’ll get WordPress already installed. Their servers (the computers that host your files) are specially configured for hosting WordPress website. When WordPress releases an update, WPEngine updates WordPress for you, automatically.
In the time it has taken you to read this far, you could have purchased your WPEngine plan and been well on your way to finally launching your blog. 🙂
The address of your house = your domain
A piece of land for your house is great, but that land needs an address. Something you can give to someone when you want them to come visit. In terms of your website, that address is your domain. And, you want a “top-level domain” not a subdomain. A top level domain is like, mynameisangie.com while a subdomain is angie.wordpress.com. A subdomain is like a child of the top-level domain.
It’s good to keep your hosting account and domain registration separate. Register for a domain at namecheap.com. The cost is about $17/year.
Your mailbox = your matching email address
After you’ve bought the land for your house, and registered an address, you’ll want to make sure you can send and receive house warming invitations, right? Just like your house has a mailbox, you should have a matching email address to use with your website. Something like, email@example.com, rather than firstname.lastname@example.org.
Your email address is one of the best opportunities for sharing your brand, so don’t waste it! When you purchase your Namecheap domain, you’ll have the option to register for a year of email, too (and they’ll set it up so it matches the domain you registered the account with).
Your house = WordPress website
The last thing to do is to actually build your house! We suggest using WordPress to build your house… er, uh… website. WordPress powers over 30% of the websites on the internet, including some of the most highly trafficked websites in the world. You could use something else like Blogger, Wix or SquareSpace, but we’re not talking about renting a house here, are we? We’re talking about building a house that you can customize and do whatever you want with. A house no one can take away from you. A house you control entirely. If you want that kind of house, you want WordPress.
Of course, when you purchase a Managed WordPress Hosting account from WPEngine, WordPress will already be setup for you.
After that, you get to move on to the fun stuff, like interior decorating! Decorating your website is done using a theme. The theme of your site doesn’t change the content of your site, just like painting the walls of your house doesn’t change how many rooms are in your house. It should only affect how your content is presented on your site.
The absolute best thing about WPEngine is that every account also has access to the Genesis framework and child themes. Many of the most popular bloggers in the world use Genesis and a theme from StudioPress.
And, every account comes with a free SSL certificate (which costs about $79/year with other hosts).
The technical side of starting your blog doesn’t have to be hard. What used to take hours is now so simple and inexpensive using WPEngine’s Managed WordPress hosting.
What’s next? Start writing and filling it with memories!
Click here to purchase your WPEngine Managed WordPress Basic account for just $35/month.