Creating User Profiles for Better Marketing

It’s important to establish who are your customers so you can help them accomplish their goals as they interact with your business. We usually call this process User Profiling, but you may also have heard it called Buyer Profiles, or User Personas or Customer Profiles. What is a User Profile? A user profile helps you…

Setting Marketing Priorities for Your Business

Once you have defined your brand, and created your user profiles… then what? Your users’ goals are important (first and foremost) but YOU have goals, too, right? You have to have a plan for how to get your brand, your users’ goals and YOUR goals to intersect. But how to do you begin prioritizing what you…

The Sales Funnel: Attracting Your Community

The first question you have to ask yourself when building the sales funnel is “How am I going to attract my ideal customer?” We like to say you’re attracting your community. Just like in your hometown, you have a community of people who are physically near to you, but don’t know you yet. We want to…

What Is A Sales Funnel?

We often talk about how internet marketing affects the sales funnel. But maybe you’re the person asking, “What IS a sales funnel and how can I use it to increase sales for my business?” In this series, I’m going to walk you through a sales funnel diagram and show you how to use internet marketing…