Mobile Marketing Series: What Are “Mobile” Keywords?

As a business owner, you may feel like you’re finally getting a handle on all of the internet lingo – domain name, SEO, landing page, URL, Adwords, and on and on. You may deserve a break, but don’t go to sleep because mobile marketing has arrived, and it’s bringing a whole new set of terms…

Mobile Marketing Series: Text to Win Contests

Everyone loves a contest. When you couple one with the popularity of texting, it offers the you, the business owner, a win-win situation. In the mobile marketing industry it’s called Text to Win, or Mobile Sweepstakes. One of the most effective marketing techniques available to business owners today is Text Message Marketing – sending special…

Mobile Marketing Series: Mobile Coupons And How To Use Them

The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait for the printer, the newspaper, or the radio to get…