Business

An AAR of the Freelancer’s Conference (inspired by the Fyre Festival documentary)

In 2016, I launched a conference for freelancers that would be held the following year, in April 2017. In late February 2017, I cancelled that conference and refunded all of the tickets. After watching the Fyre Festival documentary on Netflix this afternoon, I decided to write a bit about my own failure launching an event, …

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Mobile Marketing Series: Text to Win Contests

Everyone loves a contest. When you couple one with the popularity of texting, it offers the you, the business owner, a win-win situation. In the mobile marketing industry it’s called Text to Win, or Mobile Sweepstakes. One of the most effective marketing techniques available to business owners today is Text Message Marketing – sending special …

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Mobile Marketing Series: Mobile Coupons And How To Use Them

The wide spread acceptance of the mobile phone has created a unique opportunity for business owners to be able to advertise directly to their customer base with what have become known as mobile coupons. With mobile marketing and mobile coupons, you no longer have to wait for the printer, the newspaper, or the radio to …

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