In the previous post in this series about the sales funnel, we talk about attracting your community through the use of Blogging, Social Network Publishing, PPC Campaigns and Traditional PR. It’s great that now this person knows who you are, but they’re still just a face in the crowd. You need to get that person toengage with you. Because […]
We often talk about how internet marketing affects the sales funnel. But maybe you’re the person asking, “What IS a sales funnel and how can I use it to increase sales for my business?” In this series, I’m going to walk you through a sales funnel diagram and show you how to use internet marketing […]
Here’s a real life example of how segmenting users can help you present options to get them what they’re looking for as quickly as possible.
The Persona Podcast is for real life small businesses to share their story, and to tell how they’re reaching their customers are every stage of the sales funnel. Learn from others’ successes and failures and apply their life lessons to your own business. If you know a real life business owner who would be a good fit for the show, please reach out and let me know!
Over the past few years, I’ve found a few recipes for Thanksgiving that just kind of work for me. I get requests for these recipes, and I’ve come to look forward to making them. Having said that, just because I have a few favorite recipes doesn’t mean I like to cook. Actually, I don’t mind cooking. […]